Romelu Lukaku, the Belgian footballer who plays as a striker for Inter Milan, is no stranger to racism and abuse on the field. However, after a recent incident where he was subjected to monkey chants during Coppa Italia semi-final match in Italy earlier this week. his management company, Roc Nation, took action.
Roc Nation, which was founded by rapper and entrepreneur Jay Z, manages Lukaku’s off-field affairs and works to protect his image and brand. In response to the racist abuse, Roc Nation released a statement condemning the behavior and calling for action to be taken.
The statement read, “Dear Italy, Do better. Want better. Be better,” Roc Nation’s message read. “In professional football, Black players have been subjected to hatred during professional football games.
“The hatred has displayed itself in the form of monkey chants, racial slurs and banana peels tossed at the best players in the world, as the world watches, as the children watch, as the players’ families watch.”
“We call on the worldwide community of sports — players, team owners, artists, brands and all fans — to denounce this racist behavior and hold bigots accountable to a human standard. One which upholds decency, respect and compassion for others. The first team is the human team. Let’s work together to cut racism out of the game, for good.”
The incident sparked outrage among football fans and players alike, with many calling for stronger action to be taken against racism in the sport. Lukaku himself has been vocal about his experiences with racism and has called for more to be done to address the issue.
Roc Nation’s response to the incident shows the power and influence of management companies in sports and entertainment. By taking a stand against racism and supporting their clients, companies like Roc Nation can help to effect change and send a message that this type of behavior will not be tolerated.
The recent incident of racist abuse directed at Romelu Lukaku during a football match highlights the ongoing problem of racism in sports. However, the response from his management company, Roc Nation, shows that action can be taken to combat racism and support those who are affected by it. It is important for governing bodies and clubs to take a stronger stance against racism and work to create a safe and inclusive environment for all players and fans.
Main Image: Nation
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